video1.0<iframe src="https://www.loom.com/embed/e82e677d747c4b53b0fb6c376b3c9fad" frameborder="0" width="1680" height="1260" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12601680Loomhttps://www.loom.com12601680https://cdn.loom.com/sessions/thumbnails/e82e677d747c4b53b0fb6c376b3c9fad-00001.gif785.5199999999992Hey there! In this Loom, I want to talk to you about the recent upgrade to Google Analytics 4 and what it means for us. You may have received emails or warning messages from Google about upgrading, and that's because they are shutting down the old version of Google Analytics. As a part of the Local Mom's Network, we have already upgraded to GA4, which is a powerful tool for collecting and analyzing data. In this video, I'll walk you through some of the settings and features of GA4, including how to track conversions and understand user engagement. I'll also highlight some important stats, such as the fact that over 68% of our website traffic comes from mobile devices. By the end of this video, you'll have a better understanding of GA4 and how it can help us make informed decisions about our website.