video1.0<iframe src="https://www.loom.com/embed/e84f0bb59b6a4f6bbad0776b9d49ae4f" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/e84f0bb59b6a4f6bbad0776b9d49ae4f-d0f22a915d3e8e6a.gif825.344In this video, I introduced the concept of pragmatic personas, a technique we'll be using in our micro-learning sessions to enhance our focus on users. I emphasized the importance of aligning our business impacts and user outcomes, particularly in the context of increasing sales through user engagement, such as encouraging users to add 10 items to their wishlist each month. We discussed how these personas can help us understand user values, pains, and jobs to be done, ultimately driving better product decisions. I encourage you to think about how we can apply this technique in our upcoming sessions to ensure we're truly meeting our users' needs.