<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/e9251ca8725c46e6a2a41a6c91cc7647&quot; frameborder=&quot;0&quot; width=&quot;2560&quot; height=&quot;1920&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1920</height><width>2560</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1920</thumbnail_height><thumbnail_width>2560</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/e9251ca8725c46e6a2a41a6c91cc7647-46573a6fa01ef360.gif</thumbnail_url><duration>297.9</duration><title>How to Build a Compounding Media House</title><description>This Loom explains why Subsec Society is more than a newsletter platform and how it can serve as a media house for compounding content and organic discovery. Adrien Amurin argues that traditional blogging is gone, algorithms and AI search are changing, and building everything in one place on Substack helps content last longer by feeding AI search, building SEO, and generating free leads. Members get weekly Subsec club episodes, classroom templates, a supportive community, and a three day Substack challenge to launch and set up a publication. The standard $9 plan focuses on launching Substack, while Premium builds the full media house and business pool, with Premium priced lower now and going up soon.</description></oembed>