video1.0<iframe src="https://www.loom.com/embed/e95431223c23464b86abf556534e7c96" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/e95431223c23464b86abf556534e7c96-68e38805eabc6716.gif178.036This Loom explains how to win competitor cross reference races using TrueField IQ’s mobile app. It describes a common marketing cross-reference sheet where manufacturers match their parts like the demo 3100E to a competitor series such as 790, which usually requires pulling detailed catalogs and can involve costly delays. TrueField IQ lets reps, distributors, and end users search a competitor model number in a branded app to instantly retrieve the exact configuration. The app’s lookup data is fed back to a portal to show who is searching, what competitors they are comparing, and where and when these searches occur for strategic advantage.