<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ea44debfa73c43ec93761116c0d07977&quot; frameborder=&quot;0&quot; width=&quot;1962&quot; height=&quot;1471&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1471</height><width>1962</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1471</thumbnail_height><thumbnail_width>1962</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ea44debfa73c43ec93761116c0d07977-63eb094603cafe0a.gif</thumbnail_url><duration>295.5775</duration><title>Structuring a Multi-Location Site for Optimal GBP Performance</title><description>In this video, I walk through the best practices for structuring a multi-location site, particularly focusing on how to handle Google Business Profiles (GBPs). I&apos;ve noticed that many clients link all their GBPs to the homepage, which can hinder ranking results. It&apos;s crucial to run a local rank map before making any changes to GBP landing pages, as moving them can lead to a loss in ranking. Each GBP should have its own dedicated landing page that functions like a mini homepage, and we must ensure that the primary location points to the homepage for optimal ranking. Please consider these strategies carefully when discussing with clients, especially in high-competition areas.</description></oembed>