video1.0<iframe src="https://www.loom.com/embed/eaab00ec4d1e4667b74b1182a7b70268" frameborder="0" width="1440" height="1080" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10801440Loomhttps://www.loom.com10801440https://cdn.loom.com/sessions/thumbnails/eaab00ec4d1e4667b74b1182a7b70268-00001.gif1200.8990000000001In this video, I discuss the problem identification process and the design of a solution to improve activation and revenue retention in our app. I analyze user feedback and categorize it into themes, focusing on pre-payment hesitation and post-payment issues. I explain how addressing these issues can improve activation and ultimately increase usage and revenue. I also outline our hypothesis and experimentation design. Watch the video to understand the problem, our proposed solution, and the potential impact on our metrics.