<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ead938888c68406897e5fb43335503c9&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/os/loom-media-content/loom/a436116f-02ce-4520-8fbb-7301462a1674/1621dc1f-3702-4525-84ba-fad829566798/sessions-thumbnails-ead938888c68406897e5fb43335503c9-5baaa4d440fe03e3.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS9vbzAzcWZoYTFqbDFocjRoIiwiYWxnIjoiUlMyNTYifQ.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.oAH53Rgxa2WOTvGzFpnz1Az0rBUMrNB_f3AutMrzdNUFx8G0Y1mQYCVTUWHWZexgvpbIxOK-63lQQdjkD2a1qakOGqEcZ36k22QC1s4_KG_RvbzNOAb0qXSYQRHMNdaChMUqotjWT_olzebof1-0UOpY49DS4CmOqsMvdYcI6uPpxVv4fpxoZpQ3HGEBIPhaOETBJByfPkY1Awbv9H5qMmX05Irio_F4EWM63HzSwGluatW8RudsdOTXT4jJxrJLKSbsQcA_pfQuVc1Xcsl1lY99CaFcg-lR9QzFPJUpeLk1vAMUUJ4aI8PmJR0GzRDYWlYrcq7SXqBuozTCirZi9A&amp;Expires=1785144091&amp;Signature=eM6oz1j1bULTZmx8HvhF9Eu21DmzOdPginAzgo3vYHidYAWZkCmZKDsEOjg0wdcGrKnLVkR1S8xBxhzXiE9T1DygDxP0kL0DPyJgS8CgnEhkqzK0QVz5ArRbFk7X1q7Mw%7ESDSwQ1YxYBROuTjAErF78X6yBpX542fwhWFgXO%7EnQt1hK48UCWfHPkcGf%7EBvWechOHusUvedbS%7EL%7ErFb4sB5OMB%7EoqBDOsN905Kgt2JwR5bImI6fB2yrTT8Fpqk667DZXud-V8cAyasvFoeQ5TdmACZtwkrliaIPU0T9XEYxycAy9BEktmYJCl41%7EtnOvjJTedkPHBjOKE6lezN9J4AQ__&amp;Key-Pair-Id=KQOSYIR44AIC0</thumbnail_url><duration>338.204533</duration><title>The Sounds of Atlassian </title><description>Hey y&apos;all, I am Stu, I lead the Loom design team at Atlassian, and today I am sharing a project we are pushing called the Lassian Sound System. Eli and I talk about how Atlassian built a collaborative sonic brand with over 200 employees, partners, and customers, then threaded it into external experiences. We created an internal place for Atlassians to experience and remix that sound, and we are adding sonic flourishes across product moments like first time experiences and celebratory actions. We also used sound differently for a Formula 1 activation ahead of the Las Vegas Grand Prix. I would love any ideas from folks.</description></oembed>