video1.0<iframe src="https://www.loom.com/embed/ec14da96060342d19c6a8e6109422b38" frameborder="0" width="1020" height="765" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>7651020Loomhttps://www.loom.com7651020https://cdn.loom.com/sessions/thumbnails/ec14da96060342d19c6a8e6109422b38-22cac2050c340a41.gif2514.046This Loom presents a CRO audit of the website, with the biggest focus on major fixes needed for the product page. Alex praises the homepage for establishing strong brand identity and trust, but warns that the AI-generated images look overly smooth and may reduce credibility. The product page is rated 2 out of 10 because it sells only one item, has a broken gallery for variations, and lacks trust signals like reviews, with the product page described as the point where most sales are lost. Alex recommends reframing the brand around “calm” and intentions, adding stronger trust elements, and redesigning the product page journey to increase average order value with upsells and cross-sells.