video1.0<iframe src="https://www.loom.com/embed/ec31fbd045ae4563a49c8c08e2845e77" frameborder="0" width="2044" height="1533" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>15332044Loomhttps://www.loom.com15332044https://cdn.loom.com/sessions/thumbnails/ec31fbd045ae4563a49c8c08e2845e77-fbe8369ddb56ba6d.gif142.587In this video, I'm walking you through how to use the ad ROI calculator to analyze your advertising performance. For example, if you're spending $3,000 a month on ads and booking 12 qualified leads with a ticket price of $2,000 and a closure rate of 20%, you could see a total revenue of $6,720 and a profit of $3,720, resulting in a 2.2 ROI. I also demonstrate how improving your closure rate to 40% can significantly boost your ROI to 3.2 and lower your cost per acquisition. I encourage you to play around with the calculator and understand your metrics better. Let’s dive in and optimize our ad campaigns!