<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ec57f0edaebf4587b55a6313287240e0&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ec57f0edaebf4587b55a6313287240e0-450aa53d5232bfef.gif</thumbnail_url><duration>3699.467</duration><title>Perchwell Dashboard &amp;amp; Branded Reports</title><description>This Loom provides a walkthrough of how to customize dashboards and generate analytics and branded reports in Perchwall. It covers managing dashboard widgets and creating hot sheets either from a new MLS selection (example: Baldwin MLS residential single family) or from a saved search (example: Foley under 350K), including how to view listings by selected statuses and timeframes. It then demonstrates market analytics, including agent ranking, market activity by time frame with filters like price range and city, market analytics trend views, and search analytics with up to 8 charts and budget-based filtering. Finally, it shows creating client-facing branded reports such as one-pagers with QR codes, show sheets, and CMAs, including generating a CMA from listing details or from search filters.</description></oembed>