video1.0<iframe src="https://www.loom.com/embed/ec6f8edd0c3c4436b6044854fd17d83b" frameborder="0" width="1874" height="1405" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14051874Loomhttps://www.loom.com14051874https://cdn.loom.com/sessions/thumbnails/ec6f8edd0c3c4436b6044854fd17d83b-31776c978bd64989.gif369.004Hi, I'm Paul, founder of Towards Better. In this video, I introduce the purpose and profit methodology, showcasing how ESG initiatives can be turned into investments for measurable results. I discuss the importance of linking purpose with profit, sharing insights on the impact of purpose-led companies on financial performance. Viewers are encouraged to consider the benefits of being a purpose-led company and the potential value creation it offers.