video1.0<iframe src="https://www.loom.com/embed/ecc33736b87744ef8e3bfe7174c4c832" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/ecc33736b87744ef8e3bfe7174c4c832-e70efd60211ed3d9.gif2988.541667This Loom explains how to manage and use Lead Center templates, with a focus on the templating engine and short codes for personalized email and text communication. It covers where templates can be used across transactional email and text, workflows, email marketing, text marketing, keywords, and the upcoming anniversary management system releasing in about 3 to 4 weeks. The speaker highlights key short code constraints, including that event and appointment short codes only work in their respective modules and that email templates must include unsubscribe link and postal address for CANSPAM compliance. A demo shows creating templates in the marketing dashboard, using Rich Text Editor or Visual Builder, and notes that short codes do not work in test sends unless a contact is connected, while Visual Builder templates can only be previewed, not edited by recipients.