video1.0<iframe src="https://www.loom.com/embed/ed0205f90457413fa0e0157228893f19" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/ed0205f90457413fa0e0157228893f19-f3ddca4a95254be8.gif1146.608In this video, I dive into the key metrics related to customer calls, focusing on cancellation percentages and call resolutions. I highlight that a healthy cancellation rate for pest control services is typically between 4-6%, while early season rates can be higher. I also discuss the importance of understanding service cancellation versus appointment cancellation. Please take a moment to review the metrics and consider how we can improve our customer service based on this data.