video1.0<iframe src="https://www.loom.com/embed/ee0ca67e648945b19940f287dae7832e" frameborder="0" width="1234" height="925" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9251234Loomhttps://www.loom.com9251234https://cdn.loom.com/sessions/thumbnails/ee0ca67e648945b19940f287dae7832e-00001.gif62.296568859In this video, I will show you the most important GA4 setting that will save you a lot of frustration. I will guide you through the steps to change the default data retention setting from two months to 14 months. By making this change, you will have access to a quarter of data, which is crucial for accurate analysis. Follow along and save yourself from unnecessary pain.