video1.0<iframe src="https://www.loom.com/embed/eea8468fcfcd43e290344c6272118aa1" frameborder="0" width="3326" height="2494" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>24943326Loomhttps://www.loom.com24943326https://cdn.loom.com/sessions/thumbnails/eea8468fcfcd43e290344c6272118aa1-2e79fe86a5896601.gif197.504This Loom explains how to use authority and interest targeting in ad campaigns, including examples of which “authority jacking” creatives worked. The speaker describes targeting people in the same niche by using their books as ad props, then finding a strong quote or line and pivoting to the advertiser’s topic, noting that Seth Gilden’s quote-based ads worked for WeedFactory and that “purple cows” win by being memorable. They share examples of creatives using book props and related figures, mention that some ads like the “Hannibal” and “torture” concepts did not work, and say several creatives were later taken down, with some resulting in cease and desist actions. Named examples include Seth Gilden, Sam Ovitz/Shark Tank, Daymond John, Kylie Jenner, and Frank Kern, Dyes, Tim Ferriss, and most of the Shark Tank cast.