<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/eeb4284563d941ea868ddabbd9302a9d&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/eeb4284563d941ea868ddabbd9302a9d-00001.gif</thumbnail_url><duration>474.319</duration><title>Importance of Setting Benchmarks</title><description>In this video, I discuss the importance of setting benchmarks for anyone looking to activate or start a new growth strategy. I cover three key areas: paid media on Facebook and Instagram, paid media using Google, and SEO. I share the significance of benchmarking to long-term happiness and avoiding wasted investments. I also provide insights on using analytics to understand your benchmarks and track key metrics. This video aims to help you make informed decisions and evaluate the effectiveness of your growth strategies.</description></oembed>