<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ef0bae9afaec452da519d0b55047c171&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ef0bae9afaec452da519d0b55047c171-85f8799c11dd247d.jpg</thumbnail_url><duration>302.507</duration><title>Generating Custom Click-Through-Rate Curves Easily</title><description>In this video, I introduced a quick and easy template for generating custom click-through-rate curves using Google Search Console data. I demonstrated how to connect, upload your CSV, and build click-through rate curves by brand and non-brand. I emphasized the importance of industry-specific data for accuracy. I also showed how to download the results as a CSV for further analysis. I encourage you to experiment with the data and tailor the output to your needs.</description></oembed>