<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ef95dbfc4f354db7b00bfd6fdc98e779&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ef95dbfc4f354db7b00bfd6fdc98e779-0877798e3f45d596.gif</thumbnail_url><duration>225.195</duration><title>How to Use the Stakeholder Map</title><description>This Loom explains how to use Centralize’s Stakeholder Map to assess coverage on an account. It is the first step in the relationship GPS, located under the Relationships tab, and automatically pulls engaged contacts, warm first-degree LinkedIn connections, and stakeholders tied to open opportunities with buying roles. The map shows stakeholders by team function across the top and by seniority vertically, where gaps indicate where to multi-thread rather than assuming relationships are missing. If the map is nearly empty, first confirm the account is activated, and for multi-brand accounts filter by the specific entity or domain to avoid noise from subsidiaries.</description></oembed>