video1.0<iframe src="https://www.loom.com/embed/ef9d566880894eff8ad56f7f9e3909e1" frameborder="0" width="1668" height="1251" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12511668Loomhttps://www.loom.com12511668https://cdn.loom.com/sessions/thumbnails/ef9d566880894eff8ad56f7f9e3909e1-353ab6f1254ce316.gif343.019This Loom demonstrates how to create and monitor Meta ads in Wayward Boots, focusing first on partnership ads. It shows selecting publisher content, opening a brand and article, and using the Boost button to send direct to retailer (or direct to the article), then generating about 8 ads for approval. It explains creating a sales-optimized campaign with options like min ROAS set to 3 or lowest cost, daily budget controls, and recommended partnership-only targeting, followed by a prepare campaign step for a final publisher check. It also covers partnership performance reporting by retailer, noting GMV attribution delays of roughly 24 to 72 hours before metrics appear.