video1.0<iframe src="https://www.loom.com/embed/efb9e9549ce34e99b8abcd85b80f3883" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/efb9e9549ce34e99b8abcd85b80f3883-6adc225bbf449b2d.gif182.816In this video, I discuss how to properly define text messaging opt-in for our business, emphasizing the importance of obtaining expressed written consent from customers before sending marketing messages. I explain that this consent is established when customers enter their phone numbers and accept our legal terms. I also clarify that simply having a cashier select an opt-in option does not qualify as valid consent. To build our text opt-in list effectively, I recommend utilizing our OneShop form, customer-facing tablet, and the Heartland iPad app. Please make sure to implement these methods to ensure compliance and enhance our marketing efforts.