video1.0<iframe src="https://www.loom.com/embed/f02cd26f18c94e44a5ac0a2af9605f68" frameborder="0" width="1660" height="1245" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12451660Loomhttps://www.loom.com12451660https://cdn.loom.com/sessions/thumbnails/f02cd26f18c94e44a5ac0a2af9605f68-d83db61b940488f9.gif142.377In this video, I discuss a common misconception about making money in small businesses: the importance of understanding your hourly rate. Many owners focus on increasing customers and hours worked, but often the real issue is profit leakage from time and pricing. I introduce the Hourly Rate Challenge, a free program designed to help you identify and plug these leaks, potentially freeing up hours and increasing profits significantly. For instance, one participant added $180k in profit by reallocating just eight hours a week. I encourage you to take part in this challenge to see how small shifts can lead to big financial improvements.