video1.0<iframe src="https://www.loom.com/embed/f0373d9933b740edb7483c5d91dcf46b" frameborder="0" width="1664" height="1248" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12481664Loomhttps://www.loom.com12481664https://cdn.loom.com/sessions/thumbnails/f0373d9933b740edb7483c5d91dcf46b-09fb54929c55d47e.gif1142.3645In this video, I walk you through creating visitor segments and targeting segments for your site. I explain how to include visitor data in your segments and how to pass these segments to Google Ad Manager for direct advertising. I also demonstrate how to make new visitor data and configure data fields. Additionally, I introduce the concept of benefits in visitor data offers and show how to build a journey to collect user data with benefits. Action: Learn how to effectively utilize visitor and targeting segments for your site.