video1.0<iframe src="https://www.loom.com/embed/f0b38340fc2147baa3488547d69033ce" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/f0b38340fc2147baa3488547d69033ce-de04b4cf0d76404c.gif431.19This Loom walks through a redesign of Como’s WhatsApp onboarding experience to reduce user overwhelm. The author found the main issue was not the number of steps but the high complexity immediately after signup, including decisions about integrations, business configuration, and CRM setup before users understood the product, along with early friction like notification permissions. They explored alternatives such as a QR code-based WhatsApp connection, but rejected it due to uncertainty and the need for a second device, instead choosing an OTP-based mobile connection. The final flow uses a clearer welcome, progressive disclosure with smaller steps, strong feedback mechanisms for confidence, and ends with a completion screen to transition users into the product.