video1.0<iframe src="https://www.loom.com/embed/f104001ac642426996a5168fdc25bf1c" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/f104001ac642426996a5168fdc25bf1c-70055f17a153cb1f.gif221.729In this video, I’m excited to introduce you to the buying groups functionality in HubSpot. I walk you through how to access the buying group card in a company profile and demonstrate how to assemble key stakeholders using AI and templates tailored to your needs. I also highlight the activity heatmap feature, which helps identify engagement gaps within the buying group. I encourage you to explore the help videos for more detailed guidance and to start utilizing these tools to enhance your engagement strategy. Please take a moment to familiarize yourself with these features and consider how they can benefit your workflow.