video1.0<iframe src="https://www.loom.com/embed/f1495eeae95041e4ad2dfb13d4025d1f" frameborder="0" width="1672" height="1254" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12541672Loomhttps://www.loom.com12541672https://cdn.loom.com/sessions/thumbnails/f1495eeae95041e4ad2dfb13d4025d1f-full-1688552931859.jpg224.668022813Hey there! In this video, I want to share with you six amazing hacks that Juicy Models, a plant meat company, used to make a splash in the crowded market. No, I'm not getting paid to say this, but I genuinely believe they're onto something cool. Their brand and storytelling techniques are powerful, and we can apply them to promote biodiversity. By offering alternatives to meat, we can combat habitat loss caused by livestock production. So, let's dive into the hacks! In this video, I'll cover three of them. The first hack is knowing your target audience, which Juicy Models nailed. They focused on flexitarians, people who enjoy both plant-based and traditional meat. The second hack is entertaining your consumers. In a world filled with problems, providing a little escape and fun can go a long way. Lastly, don't be afraid to go premium. Juicy Models took a risk with their higher-priced plant meat, and it paid off. If you want to learn more, I'll be sharing three additional hacks in my newsletter on Saturday, along with a cheat sheet and clear action steps. Sign up below and have a great week! See ya!