video1.0<iframe src="https://www.loom.com/embed/f24b506f01384d94811174405d4567d7" frameborder="0" width="1766" height="1324" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13241766Loomhttps://www.loom.com13241766https://cdn.loom.com/sessions/thumbnails/f24b506f01384d94811174405d4567d7-271d09832873eedb.gif429.9739In this video, I explain the touchpoint lag report, which analyzes the time taken for a user to trigger a specific conversion event after their first touchpoint. I cover the definitions of touchpoints and conversion events, how to use the report, and insights it provides for optimizing attribution windows and understanding user conversion behavior. Action requested: Consider how to apply these insights to improve our marketing strategies.