<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/f2a2e2b6d6df4858bf05f5f84ecd2c6a&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/f2a2e2b6d6df4858bf05f5f84ecd2c6a-a9c06e66182df524.gif</thumbnail_url><duration>350.7825</duration><title>Metrics and Meanings in FB Ads</title><description>This video breaks down the key metrics inside a Facebook ad campaign dashboard, explaining what each one means and how to use it to make decisions. It covers ROAS, contribution margin, CVR, cost per purchase, frequency, impressions, and when to dig deeper or cut an ad.</description></oembed>