video1.0<iframe src="https://www.loom.com/embed/f31716d2e1544004afca1bebe8756c76" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/f31716d2e1544004afca1bebe8756c76-72d612b35a2c8eb9.gif166.708333In this video, I walk you through how to integrate your existing analytics tools like Google Analytics and Adobe Analytics with Muteen, ensuring seamless tracking of asset performance. I explain how to add tracking tags globally or on a per asset basis, and I emphasize the importance of using consistent UTM parameters and event naming conventions for clean attribution. Remember to include at least UTM source, medium, and campaign in your URLs to populate GA4 reports effectively. I encourage you to set this up to enhance your data collection and reporting workflows. Let's make sure we maintain consistency to avoid fragmented data!