video1.0<iframe src="https://www.loom.com/embed/f3aad335c1bb443b8a937105c832167b" frameborder="0" width="1918" height="1438" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14381918Loomhttps://www.loom.com14381918https://cdn.loom.com/sessions/thumbnails/f3aad335c1bb443b8a937105c832167b-adad4b51060fc053.gif937.515This Loom explains Lennon’s heart-based sales system for artists, focusing on building a mission to attract the right audience. Lennon says process-focused content mainly reaches other artists, so instead artists should connect through a clear mission and an “ultimate badass buyer” concept. They walk through questions to draft a mission, including an example mission about giving people permission to be themselves in public and to let go of fear of judgment, and show how to turn that into content ideas and scripts. The Loom also notes that only 5 to 10 percent of followers see a post, while email subscribers may open offers at a much higher rate (up to 50 to 60 percent).