video1.0<iframe src="https://www.loom.com/embed/f422ce93cab84ed0a5e48ddc67a9b6ca" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/f422ce93cab84ed0a5e48ddc67a9b6ca-7830c0a75089f0a5.gif1528.8This Loom outlines PHL’s private lending criteria, property focus, and product terms for residential and other real estate asset classes. PHL has about $1B in assets under management, lends from $50K to $30M, typically up to 65 percent LTV for residential condos (rare exceptions up to 70 percent) and scales down for negative location factors like busy roads or power lines. The application is submission through velocity or similar platforms with credit bureau, appraisal, and an exit story, and they can accept appraisals from non-approved firms with a letter of transmittal. Products include fully open loans that can be paid out anytime, closed rates with a 3 month prepayment penalty and no lender fee, and a home equity line of credit with a 25K minimum outstanding balance and 24 hour in-house turnaround. Case studies covered rush file turnarounds, commercial refinances with interest reserves, interalia funding for final service lots in a 50-lot subdivision, and mid-construction loans for builds that run out of money.