video1.0<iframe src="https://www.loom.com/embed/f4716682a281484098ff94e31edd6c2d" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/f4716682a281484098ff94e31edd6c2d-05348470a9396fa4.gif101.602This Loom explains why local contractors lose leads and uses two plumbing examples to show key online presence gaps. Edwards Plumbing in Arizona has a low risk score of 27 out of 100, with 305 reviews and a 4.7 rating, and is strong on visibility, reputation, and trust, plus lead capture. The Loom notes missing site features such as a live chat widget, the ability to text from the business number, and a miscall text back feature. Alexander’s Plumbing in Arizona has a higher risk score of 66 out of 100 with 62 reviews and zero lead capture strength.