video1.0<iframe src="https://www.loom.com/embed/f4995cbf560c4bd39bfa8410d8ea788b" frameborder="0" width="1910" height="1432" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14321910Loomhttps://www.loom.com14321910https://cdn.loom.com/sessions/thumbnails/f4995cbf560c4bd39bfa8410d8ea788b-0ad83a2464bd3b8b.gif102.001In this video, I demonstrate how Anflux allows you to set fallback values for variables in your campaign messages. This ensures that if a variable is missing, we can still send a coherent message. I walk through an example of adding fallback values for a first name and current company, highlighting the importance of using these fallbacks to avoid sending incomplete messages. Please make sure to implement fallbacks in your campaigns to maintain message quality.