video1.0<iframe src="https://www.loom.com/embed/f4a5b35aaae84e8b975154cd694a613e" frameborder="0" width="3736" height="2802" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>28023736Loomhttps://www.loom.com28023736https://cdn.loom.com/sessions/thumbnails/f4a5b35aaae84e8b975154cd694a613e-dacd3b49f3ba28e3.gif311.9805In this video, I wanted to share how we utilize Google Sheets for our decision-making process, especially when considering significant increases in ad spend, aiming to reach up to 100K a day. We analyze various metrics like session duration, ads to carts, and checkouts on an hourly basis to determine if we can scale up our spending. It's crucial to avoid relying solely on Facebook's daily performance data, as it often misrepresents our actual results. Instead, we focus on real-time tracking and historical data to make informed decisions. I encourage you to implement similar tracking methods to enhance your decision-making process.