video1.0<iframe src="https://www.loom.com/embed/f50d7d1803164db1b832ddc661891ce8" frameborder="0" width="1898" height="1423" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14231898Loomhttps://www.loom.com14231898https://cdn.loom.com/sessions/thumbnails/f50d7d1803164db1b832ddc661891ce8-199faa48d2c9cee9.gif291.955This Loom explains a Highway 68 case study for a brand identity project that was expanded into a mobile concept. The designer chose the case because it was constrained by real issues: the required name Creamery & More, an owner insisted legal name, a specific small script font, and a tiny budget. To make an otherwise invisible business visible from a highway with no walking traffic, they developed a consistent system including cup stickers, a sign above the door, and a road flag, using a bright pink tied to a childhood memory. The app concept reflects rural customers driving 20 to 30 minutes, enabling users to check specials and see where the cafe is before leaving, with order-ahead and quick in-and-out for school and work traffic.