video1.0<iframe src="https://www.loom.com/embed/f61bdbeb964b44f0bf4272a5a1a4fb57" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/f61bdbeb964b44f0bf4272a5a1a4fb57-d2ec3386ec9283da.gif593.11In this video, I walk you through our lead enrichment and scoring workbook, which we use to evaluate leads based on our Ideal Customer Profile (ICP). I demonstrate how we gather essential information from minimal form inputs, like name and email, and enrich it using AI and various data systems to assess lead quality. I also explain how we automate the research process to save time and improve accuracy in identifying strategic initiatives of potential clients. I encourage you to consider how this system can be adapted for your own needs and to think about the specific data points that are most relevant for your business.