video1.0<iframe src="https://www.loom.com/embed/f66b41b03dca433e9454f1ab25a34bd2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/f66b41b03dca433e9454f1ab25a34bd2-9be3ade4fb2fd460.gif342.997This Loom explains the happy path for the Express Funnel Brief Automation webhook. When a brief is submitted, it sends a single JSON POST to a webhook with fields like brief ID (prefixed with EFB), date created, client and funnel details, funnel type, keyword, destination URL, build notes, launch date and time, time zone, and priority, matching the data used in the list view. The workflow searches for the account by client name and maps the funnel type, using the express funnel form dropdown values to handle slug matching and capitalization differences. If the account is found, it creates the funnel brief, adds the account and launch date, and triggers page one, page two, and funnel brief automations; if not found, it still creates the funnel brief and runs the page automations.