video1.0<iframe src="https://www.loom.com/embed/f69bdc4d9ed24ed9adca7b6451b6f1ae" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/f69bdc4d9ed24ed9adca7b6451b6f1ae-31d1d7e3fd020124.gif737.84436There are two major discounts to be applied to the indicated values of valuation methods 1) Discount for Lack of Control (DLOC) and 2) Discount for Lack of Marketability (DLOM). DLOC is discounting a minority shareholder due to the controlling shareholder have control of management, bank accounts, assets etc. This makes their equity worth less than the controlling shareholder. DLOM is discounting for a less marketable investment than public company shares, so an adjustment needs to be made for that.