video1.0<iframe src="https://www.loom.com/embed/f84baf0905d34408b1f615ee4c748eb4" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/f84baf0905d34408b1f615ee4c748eb4-5d824a31922e6313.gif368.818In this video, I discuss the importance of how subscribers are added to email lists, particularly in a B2B context, using a marketing agency as an example. I emphasize that not everyone should automatically receive emails just because they are clients or contacts, as this can lead to confusion and disengagement. I also critique the design and content of a specific email, pointing out issues like cognitive overload and lack of clarity. My main takeaway is to ensure that email design is clean and relevant to the audience. I encourage you to reflect on your own subscriber entry process and make necessary adjustments.