<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/f8a8ab6c2ad44375a4587e2ec1fbe391&quot; frameborder=&quot;0&quot; width=&quot;1440&quot; height=&quot;1080&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1080</height><width>1440</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1080</thumbnail_height><thumbnail_width>1440</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/f8a8ab6c2ad44375a4587e2ec1fbe391-00001.gif</thumbnail_url><duration>108.031</duration><title>Budget: How it works</title><description>In this video, I explain how the budgeting process works for creating a campaign. I discuss the cost per goal, which is determined by factors such as the campaign content, business category, targeting criteria, and goal type. I also explain how the budget affects the number of goals you can achieve within a specific period. Whether you choose a clicks or leads campaign, you only pay for the desired results. Additionally, I provide guidance on launching the campaign and monitoring the budget period history. No action is requested from viewers.</description></oembed>