video1.0<iframe src="https://www.loom.com/embed/f8fcd6f3291444acbb77d0dbfaee308f" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/f8fcd6f3291444acbb77d0dbfaee308f-c1efefd3ab7b1a34.gif170.416667This Loom explains why financial advisors running Meta ads may get zero appointments and how to fix it for qualified leads. The speaker says the issue is usually that the videos do not speak to the ideal client or lack a clear call to action, the landing page breaks the promise, and the advertiser does not know what to optimize on Meta. They outline a process that includes building content topics and a hook, body, and call to action, sending videos clients record back to the agency for editing, and creating a simple landing page with a calendar and low friction booking link. The agency manages Meta ads, the landing page, and videos end to end, while the advisor mainly records videos during the first month.