video1.0<iframe src="https://www.loom.com/embed/f9226fa1243840e4ba0603a68e635a37" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/f9226fa1243840e4ba0603a68e635a37-00001.gif118.16890616500001In this video, I provide a brief tutorial on the customer jobs or jobs to be done theory. We will be using the right-hand side of the value proposition canvas to plan this out. I explain the three different areas of customer jobs: functional jobs, emotional jobs, and social jobs. Using the example of a children's toothbrush, I demonstrate how customer jobs can be as simple as a function. Watch this video to gain a better understanding of the customer jobs theory and how it can be applied.