video1.0<iframe src="https://www.loom.com/embed/fa4f5522d013470f89d2a8254afcb557" frameborder="0" width="1392" height="1044" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10441392Loomhttps://www.loom.com10441392https://cdn.loom.com/sessions/thumbnails/fa4f5522d013470f89d2a8254afcb557-0b5a12a17956dea8.gif185.09This Loom explains how Google Business Profile address settings can suppress local map pack rankings for service area businesses. The creator compares results for “Plumber Houston,” noting most users click the map pack and that top listings show a “direction” or address. They say Google tells service area businesses they do not need to show an address, but not showing it can dramatically hurt rankings, including examples where top results and even a business with 926 reviews did not show an address. They also share client heat map results, such as Efficiency Plumbing in Sandy, Oregon, improving from September to October, and mention Wild Pine Plumbing and Bigfoot Plumbing seeing weaker rankings on several keywords.