<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/fc09c2869f0e409a9b59a03f9f91bb25&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/fc09c2869f0e409a9b59a03f9f91bb25-1716388295117.gif</thumbnail_url><duration>374.474</duration><title>BI Teams and Marketing: A Closer Look</title><description>👉 BI teams and marketing, how to make it work! In this video, I discuss the relationship between BI teams and marketing. I explain why BI needs marketing, how marketing holds valuable data, and the challenges of sharing data with BI teams. I also emphasize the importance of keeping BI teams out of marketing activities to maintain transparency and effective execution. Watch to gain insights on the dynamics between BI and marketing teams.</description></oembed>