<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/fd27a4b5d30549b29a7427d702a4f5dc&quot; frameborder=&quot;0&quot; width=&quot;3840&quot; height=&quot;2880&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>2880</height><width>3840</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>2880</thumbnail_height><thumbnail_width>3840</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/fd27a4b5d30549b29a7427d702a4f5dc-82c2144da1294d2e.gif</thumbnail_url><duration>409.409</duration><title>Running a Short Play Refinement Session</title><description>In this video, I walk through my process of refining a LinkedIn DM to ensure it aligns with my voice and effectively engages the recipient. I demonstrate how I iterate on the content, focusing on making the call-to-action more actionable and relevant to the prospect&apos;s context. Throughout the video, I highlight the importance of tailoring messages to reflect the recipient&apos;s goals and initiatives. I also emphasize the need for clarity in communication, particularly in distinguishing between the salesperson&apos;s and prospect&apos;s perspectives. I encourage viewers to adopt a similar iterative approach in their messaging to enhance engagement.</description></oembed>