<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/fd6d5d4dc49e428a8c2706e35da4b865&quot; frameborder=&quot;0&quot; width=&quot;1728&quot; height=&quot;1296&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1296</height><width>1728</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1296</thumbnail_height><thumbnail_width>1728</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/fd6d5d4dc49e428a8c2706e35da4b865-987d944857915ba9.gif</thumbnail_url><duration>1324.011</duration><title>Understanding the Profit Lie: Cash Flow Essentials for Business Owners</title><description>In this video, I discuss the crucial concept that net income does not equal cash, which is a common misunderstanding among business owners. I share my experience that 82% of businesses fail due to a lack of understanding of cash flow, emphasizing that your profit and loss statement can be misleading. I introduce a cash flow model as a decision-making tool to help you predict cash inflows and outflows, allowing you to make informed financial decisions. I invite you to reach out for a cash flow model template and a Loom video tutorial to help you implement it in your business. Additionally, I offer my Bomba newsletter for weekly insights on making small tweaks for big results.</description></oembed>