video1.0<iframe src="https://www.loom.com/embed/fdd07fa0f43d43d4b00372cbb1e4f2d5" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/fdd07fa0f43d43d4b00372cbb1e4f2d5-00001.gif453.792Hey there! In this video, I'll be showing you how to effectively evaluate performance in Pimax campaigns. Pimax can be a bit of a black box, but don't worry, we've developed a Google Apps script that pulls data from the Google Ads API into Google Sheets for easy visualization using Looker. With this script, we can analyze different metrics like post-impression clicks, conversions, and conversion value, all color-coded based on ad placements. I'll also share specific examples of how this script has helped us optimize our campaigns. So, get ready to dive into the world of data visualization and make better-informed decisions for your Pimax campaigns! 🚀