video1.0<iframe src="https://www.loom.com/embed/fde68420d52544c9ace50de36068878a" frameborder="0" width="1196" height="897" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8971196Loomhttps://www.loom.com8971196https://cdn.loom.com/sessions/thumbnails/fde68420d52544c9ace50de36068878a-f6f6c0b31b4e8d03.gif323.3This Loom explains topic intent in Clay and how it helps identify which target accounts and people are actively researching specific topics. It describes adding a Company topic intent signal, selecting topics like data enrichment or specific cybersecurity terms, and running the signal to find web intent. Clay checks intent using three providers, Bombora, Delivr, and Intentsify, which map reading and clicks on publisher networks to high intent scores that roll up from individuals to companies. It covers key use cases including account scoring, sourcing new prospects from topics, and retargeting ads with person-level de-anonymization down to name, title, and email, plus features like provider transparency and unlimited topic runs.