<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/fe81f4339dee48d2b676a174d4675fb2&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/fe81f4339dee48d2b676a174d4675fb2-00001.jpg</thumbnail_url><duration>561.3666666666667</duration><title>Audience Funnel 101: The basics of audience analytics</title><description>In this video, I, Alexandra Smith, the Audience Director at The 19th, provide a comprehensive overview of audience analytics. I explain the importance of measuring audience analytics, how to select relevant metrics, and how to track them effectively. I also highlight the common examples of audience analytics and their significance in building an impactful revenue strategy. This video aims to help you understand the basics of audience analytics and make informed decisions to grow your news business.</description></oembed>