video1.0<iframe src="https://www.loom.com/embed/ff536c9e18b244ef9b1b735ffb7956cd" frameborder="0" width="1422" height="1066" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10661422Loomhttps://www.loom.com10661422https://cdn.loom.com/sessions/thumbnails/ff536c9e18b244ef9b1b735ffb7956cd-4c1839dced4d6b85.gif12287.952This Loom explains how equipment finance originators can solicit both end-users and vendors to generate more deals. It emphasizes that the best means to a vendor is an end-user and the best means to an end-user is a vendor, with “gold in those hills,” supported by a referral-driven approach. The speaker argues there are only five common objections and provides rebuttals, including that “rates too high” can often be solved through structure and that a bank is not a competitor but an alternative to a short-term line of credit that many businesses stretch too far. He also stresses calling out to multiple stakeholders, using numbers in opening statements, and leveraging tactics like “easy sleazy Fridays” for follow-ups, with business examples spanning 1999 to recent years.