<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/ffee4c543b9d4b78bb3e3f5d9aff7630&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/ffee4c543b9d4b78bb3e3f5d9aff7630-80a235ad18ac0098.gif</thumbnail_url><duration>119.139</duration><title>Converting Leads to Accounts: A Step-by-Step Guide</title><description>In this video, I explain the process of converting leads into accounts, which is essential when we can&apos;t find an existing account but have a lead with matching information. For instance, if the account shows zero results but the lead indicates one, we can select the relevant lead and click the convert button. I also guide you on selecting the lead source, using a referral as an example. Please make sure to follow these steps to avoid duplicating our efforts. Let&apos;s streamline our records together!</description></oembed>